• Copywriting For Lukewarm Prospects

    Marketing consultants tell entrepreneurs, “Go find people who want to do business with you.” Great advice. It’s been regurgitated many times, many ways. But what about all the people who might want to do business with you, but aren’t quite...

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    Copywriting For Lukewarm Prospects
  • Copywriting And Creativity Don’t Always Mix

    A copywriter doesn’t have to be creative. What’s more important is being curious. And best of all is when the curiosity of the copywriter explores what’s on the mind of the prospect. Copywriting can’t help but involve a bit of...

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    Copywriting And Creativity Don’t Always Mix
  • The Hidden Motivator Of Copywriting

    Copywriting is salesmanship. It is also motivation. It is not bossing people around, snapping orders and crackling commands. Copywriting is friendly and respectful encouragement. A series of suggestions, and a never-ending parade of reasons why action should be taken. This...

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    The Hidden Motivator Of Copywriting
  • The Copywriter Who Walks Away

    Professional copywriters walk away, and you should too. If you are trying to write copy, walk away from your business. Stop thinking like a marketer, and start thinking like your prospect. Professional copywriters prize the payoffs of walking away from...

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    The Copywriter Who Walks Away
  • How To Amplify Features

    Two features can easily make each other stronger. Select the right two features, which should somehow be related, line them up next to each other, and you can create a strong, new benefit. This new benefit can help the prospect...

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    How To Amplify Features