• When Subject Lines Are Embarrassing

    When Subject Lines Are Embarrassing

    Email marketers can stumble with subject lines when there’s a rigid attachment to calendars. There is a curious belief that sending emails with subject lines and content related to holidays is somehow distinctive, relevant, and breaks through the clutter. Maybe...

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  • 7 Ways To Love Your Email List

    7 Ways To Love Your Email List

    Effective email marketing could use a good dose of romance. Email marketers would be better off working on growing the engagement of their list than growing the size of their list. Here are seven ways to fall in love with...

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